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View Diary: Fox News is going down, down, down (205 comments)

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  •  That practice certainly exists (1+ / 0-)
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    and it certainly helps Fox News in terms of overall distribution. But it actually doesn't help their ratings, because Nielsen doesn't measure out-of-home viewing as part of its regular ratings reports.

    (And if you think about it, how could they? So far, at least, there's no way for Nielsen to know anything useful about who's watching a TV set outside a home environment. Just knowing that a set is on somewhere and what channel it's showing doesn't provide the useful information advertisers need from Nielsen.)

    Intended to be a factual statement.

    by ipsos on Mon Feb 18, 2013 at 04:32:38 PM PST

    [ Parent ]

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