Oh this is delicious. Yes, you read it right. Hate-radio talk show host, Rush Limbaugh, has been ousted from Fargo's Talk 101.9 FM, and replaced with Rock 102, after listeners rebelled and ratings tanked (like in septic).
Last March, only weeks after Rush Limbaugh's attack on Sandra Fluke, KFGO in the heart of Red state, North Dakota, joined the Hate Parade and switched from good old Rock & Roll, to angry, hateful, racist, homophobic, misogynist Rush. The listeners were not happy. According to Mike McFeely at KFGO it was a bitter pill for the Rock 102 fans to swallow for a good while.
"Despite the adamant protests of Rock 102's passionate fans, including the creation of a "Bring Back Rock 102" Facebook page," Rock 102 entered a year and a half period of conservative talk programming which will be forever referred to as 'in Limbaugh'".
The people ultimately won and got their station back. They not only proved their strength in protest, but they also proved Rush Limbaugh was, is, and will always be the wrong choice, ethically and business-wise. You can't deny these figures:
"According to the latest Arbitron ratings from the Spring 2013 book, Talk 101.9 FM (whose lineup included Rush Limbaugh and Sean Hannity), ranked 13th in the Fargo-Moorhead market with a 1.7 share among listeners 12+ For comparison, the top-ranked station in Fargo-Moorhead is KFGO, which received a 15.5 share 12+."
And speaking of victories, the battle against Rush Limbaugh and hate radio has caused over 2800 sponsors to pull ads from his show. This has to do with hundreds of thousands of people around the country protesting, making contact with sponsors, petitioning and boycotting. These everyday people, volunteers and activists in BoycottRush, FlushRush, and StopRush.net groups are changing the mark of radio. Many thanks to all those who are participating. Here are simple ways to help/support/join:
Join/Visit: BoycottRushFacebook Group
Sign:Limbaugh Sponsor & Clear Channel Petition
Visit: The StopRush Database (extensive list of sponsors)
There are many great groups that help support the boycotts/protests. Some of them include: Media Matters, UniteWomen.org, One Million Pissed-Off Women, Daily Kos, Being Liberal, Addicting Info,NOW, Political Loudmouth, and Liberals Unite.
Sources: KFGO, Kossack SteelBeard1, and special thanks to Freya.