The Clinton campaign appeared to be ripping half a page from Obama '08 and another half from Howard Dean's efforts at the Democratic National Committee as it launched a grassroots organizing effort on Wednesday in all 50 states.
Amanda Terkel reports:
What's being called the "Ramp Up Grassroots Organizing Program" will have paid staffers in all 50 states, the District of Columbia and the territories through the end of May. They'll be working with Clinton supporters to organize local meetings, volunteer trainings and other grassroots events, according to the campaign.
The grassroots program aligns with Hillary Clinton's efforts thus far to emphasize smaller meet-and-greets at her campaign stops, though she reportedly plans to hold a rally next month. But so far, her focus on populist messages like
economic inequality and
campaign finance reform seems perfectly in step with her campaign's early outreach efforts.
The roll out of Clinton's 50-state strategy came complete with an email to her supporters featuring this video. In it, Clinton's director of state campaigns, Marlon Marshall, delivers this message:
"Organizing is the heart and soul of this campaign," says Marshall in the video. "As we speak, things are ramping up in all 50 states and the territories. Face-to-face conversations with your friends and neighbors are how we will win. So we're doubling down on old-school organizing."