Amid the
news that Michigan Governor Snyder is seeking to cut the popular tourism program to fund Michigan's roads, Pure Michigan today announced a new campaign. The campaign is targeted at those who are thinking about visiting Michigan during the popular summer months, but ads will run year round.
Highlights of the new campaign focuses on all the fun activities that can be had in the beautiful state of Michigan, regardless of the under-funded roads. Here are some of those activities:
Roller Coaster Potholes
Drive straight over every pothole and let the fun begin! Experience ups and downs that toss you around and let the seatbelt snap against your breastbone. Watch as your belongings get flung around the car and make a game out of guessing where they'll land. Just make sure you throw your hands up and shout out "Wooooo!" when you hit the potholes the size of your car! Great fun for all ages.
Life-Size Bumper Cars
If hitting every pothole isn't your taste, then Life-Size Bumper Cars are for you! Dodge every pothole, swerving from left to right and back again, avoiding the cars coming at you that are dodging potholes too. Each jerk of the wheel will bring you a winning combination of delight and horror, whether you're the driver or a passenger on this trip. Just watch out for those hidden potholes that sneak up on you! Too many of those and your game, and car, will be over. Suitable for all ages, driver must have valid license. Beginner - Residential roads. Intermediate - Country roads. Expert - State highways.
Is This Bridge Safe?
Who doesn't like to play the popular car game Is This Bridge Safe? Looks can be deceiving, and every bridge will keep you on the edge of your car seat as you start to cross over. Enjoy the thrills as you look down on rivers, railroad tracks and valleys below. Feel the triumph as you exit the bridge safe and sound, and be sure to applaud the success. Also entertaining is the related game, Will This Bridge Collapse On Me? Have fun driving the underpasses, too! Designed for all ages. Note: Should a bridge collapse while you are driving on it, enjoy the ride down, and remember, it's just like bungee jumping, but with no bungee.
Front Flip Motorcycle
Special just for the summer months for the motorcyclist in your life, it's the Front Flip Motorcycle carnival game. All you need is that perfect pothole, enough speed, and a sense of adventure! See how much air you and your bike can catch, and compare with others. Just be careful, as one wrong move, and the game is over. Fun for ages 18+. Must wear helmet or have helmetless insurance.
And the fun just intensifies in winter:
Hockey Cars
By mid-winter, most of the salt and sand will be long gone so that's the perfect time to experience Hockey Cars, a fast-paced game that inflicts severe damage on the other players and their cars. Enjoy the ice-slicked roads as you spin out on turns, slide long distances to stop, and maybe, just maybe, experience a large pile-up. Just be prepared to wait in cold weather for a long time for that tow truck to show up! Fun for the entire family.
Spring isn't left out either:
Highway Rapids
Enjoy the experience of being rushed along with floodwaters from the safety of your car. Imagine seeing some of Michigan's oldest cities as the floodwaters rush you down highways not designed for downpours. A thrilling experience that children of all ages are sure to enjoy again and again, weather permitting.
As if all the fun listed above wasn't enough, there's an added bonus. For a limited time, tourists can get their very own glass bottle full of Michigan road gravel. That's right! You can reminisce about the fun you had in Michigan with your bottle of road gravel, removed from paved roads, as Michigan converts the roads back to gravel.
Won't you come join us for some fun that's "Pure Michigan"?